Welcome to the Starryside

where we dream up drinks and snacks to ensure kids' creativity lasts.

A cure for the creativity crisis

Kids' creativity has been in decline since the 1990s. Faced with standardized tests and the same, standard drinks and snacks, one in two isn't hydrated enough and the creative genius all are born with is dwindling. Let's change that. Let's bring imagination back.

Living on the Starryside

When you look on the sunnyside, you see what’s POSITIVE. When you look on the starryside, you see what’s POSSIBLE.

We're on a mission to help kids live on the Starryside with inspired sips and snacks to help them think and drink outside the box.

Join us!

Let's fuel kids' imaginations

starting at snack time.

We believe

all kids are born creative and when their imaginations are nurtured, their inner brightness can really shine.

We promise

to spark kids' curiosity and feed their creativity so that they can share their unique sparkle with the world.

That's why

we make sure nutrition and imagination are magically linked for the nourishment kids need to stay creative.

You can be creative in anything - in math, science, engineering, philosophy - as much as you can in music or painting or dance... we don't grow into creativity, we grow out of it. Or rather, we get educated out if it.

Sir Ken Robinson

We are all creative, but by the time we are three or four years old, someone has knocked the creativity out of us... By the time people are ten or twelve, they want to be like everyone else.

Maya Angelou

Draw the art you want to see,
start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.

Austin Kleon