1. Why do you think it's important to solve the creativity crisis for kids?
Often creativity gets a bad rap and is associated with just the arts, but I have seen how you can take creative energy and apply to whatever it is that you are passionate about. It’s the gateway to excellence! You need creativity regardless of what you decide to do in life. Whether you are an engineer, a scientist, an artist, a stay-at-home mom… you need creativity to discover what’s possible. Creativity is about trying new ideas and thoughts. It’s about doing things in new and better ways.
2. How do you help kids stay creative?
I like to encourage my boys to explore through tactical play and open-ended questions... We try to apply all the different teaching styles and lessons from our business at IDEA Lab Kids with hands-on learning and speaking to them like we would other adults. We love making things like our own playdoh, food, robots, paintings...
They do basic four-year-old coding and we encourage them to get in there with the robots. Kids are just sponges. They soak it all in and figure things out so quickly, whatever the discipline is... science, art, culinary, anything where they can get their hands dirty and get involved in it.
3. What kind of drinks and snacks help your kids be more imaginative?
We tell them all the time that they have to eat so their brains can grow and their bodies can get bigger and stronger. We try to have a balance of snacks. There is no shortage of space for fun things like popsicles and cookies, but they will eat anything and absolutely love vegetables like carrot sticks and celery.
They love things every parent would want their kids to have that nourishes their brains and gives the energy they need to keep on creating. They drink milk and water with plenty of sips of my sparkling water and they love it! I just don’t do any juice or juice boxes. They just tried Star Water too. The kids really do love it. Ask for it at every meal.
4. How do you unlock your own creativity?
I love outside-in thinking! I love looking at the world and trying to see what is beautiful or interesting. I don't work in fashion, but it is a huge source of inspiration for me, as is art. I also like to look at other categories, like the car category, to see what designs say about the world right now.
I love outlining and approaching different things from multiple angles. I believe in multi-tasking, but if I want to be truly productive, I have to focus. I start the week with a high-impact day of what’s going to make a big difference. The middle of the week is when I produce and create content for our businesses. And the kids are my reward for all of it. They are why I work and do all of this so they can have opportunities in life. They’re my inspiration at the end of every day and every week.