The Journey Begins

After a few months of brainstorming, research, category analysis, lots (and lots) of Google Hangouts, we're really moving now. We've really recommitted ourselves to making. it. happen - so we wanted to invite you to join us on our journey.

Let me take a step back. 

Liz and I have been working for months to bring to life a vision for Starryside Company. A baby we've both been dreaming of as we manage day jobs and families in the world of COVID. A baby we've been finding pockets of time to develop with advice and consultation from friends and friends of friends from across industries. A baby we're ready to start talking about with you, documenting our experience bringing our mission to life. 

What's our mission? Simply put: We're on a mission to save creativity. Food is the ultimate expression of creativity, but the only options for our kids are bland, boring, or waaaaay too unhealthy. And we see our kids growing up, spending more time memorizing spelling bee words and math equations than experimenting with paint and architecting forts. So we wanted to do something about it.

Join us as we share the successes and failures of our youngest child: Starryside.

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