Hi! We're Liz and Erin.
Since becoming parents, we've been worried about the decline in kids’ creativity. Experts call it the “creativity crisis” as test-centric education and risk-averse corporate culture stifle imagination. Without original thinking, kids won’t find their passions or rise to the challenge of solving the world’s biggest problems (we have a few!).
We're inspired by the late, great Sir Ken Robinson who delivered the most-watched TED Talk of all time about how important creativity is in education. We realized part of the problem is old thinking in what they eat and drink too. More than half of American kids aren't hydrated and yet, the kids’ drink aisle haven't changed much for years!
Some juice boxes are loaded with sugar in landfill-bound boxes and pouches so we set out to collab with kids to create a better version for everyone. With and for fellow families, we're dreaming up drinks and snacks to bring imagination back to lunchboxes and beyond.
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